T.A.O.: Trailer Analysis Overkill

In all T.A.O. posts, the concept is simple; I will attempt to scrutinize every aspect of a game’s trailer that I can wrap my mind around. I believe that there is much that can be drawn by becoming more than just a casual observer. The reason for this is all based in the most basic of business principles, “Time is money”.

Consider this: If your company in investing copious amounts of money in to the writing and development of a game, you’re going to want to advertise and promote it. One such method is to create a trailer that can become a TV commercial (30-60sec in length) or a trailer that can be viewed online for a more extended amount of time, say 90sec or more. for every second that the trailer is developed, it is costing the company money. every lighting effect needs to be calibrated, every word spoken must be recorded and mixed, and all staff involved in the recording, editing, mixing, and production of every element is expecting some for of compensation.

On the finished end, consider this side of the finances: a company has somewhere between 30-120sec to convince me to buy this game. How are you going to do it? They are going to cram as much information as they can in those seconds and hope that it’s done in some cohesive manner. But to capture all the elements of a modern game in that short amount of time? Characters, places, combat mechanics, scenarios, and settings must all be represented in some form.

So while the scenery may look pretty and the protagonists voice ominous, my thought is this: With all this money flying around in the development of this trailer, let alone the full game itself……way spend 3sec with a close up of some seemingly innocuous street merchant, unless she’s something more?


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

Baseless observational commentary from an arm-chair intellectual


... about console gaming

PlayBack Gaming

A focus on the games.

Caught Me Gaming

Confessions of a Casual Core Gamer

Geck Level Mod - Project (Design Process)

Computing & Games Development 2014

GameArt Evolved

Transforming Games Pixel By Pixel

Beer and Joysticks

No Hype. No Fanboys. No B.S. Just GamePlay and a few Beers.

The Game Talon

The Place for Gamers

Gaming - A Journey

Step one: find the controller

Geek Force Network

It's all geek to me!

A Guide To Geekdom

A geek culture blog - from Anime to Zombies!

Brendan Cole - Writer

Musings On Life and Other Minutiae

A Twenty-Something Nerd

A place where I talk about things.


1001 video games and beyond


Your source for video game reviews and news.

The Next Level Gaming

Features and news


trainee journalist blogging about gaming and occassional YouTuber

Funk's House of Geekery

Movies, Comics, Books, Games and Other Things Geeks Love

%d bloggers like this: